The studio companion to Content Marketing in the AI Era — fifteen labs in the publisher's seat — students are editor-in-chief at a client they choose in week one and keep all semester, building an audience the company owns: choosing editorial territory no rival can claim, specifying a voice a machine can execute and they can audit, running a governed AI production line, and defending a quarter of published work before a skeptical CMO.
Adopting Content Marketing in the AI Era? Request your course setup below. After approval, you’ll receive your instructor access code and a batch of single-use student registration codes tied to your course — your roster, submissions, and grades stay fully separate from every other course. AI usage is included with the textbook — students never need their own AI accounts or subscriptions.